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eCommerce WebStore: Key features and benefits

Ask yourself, which elements of my WebStore are going to help me better advertise, promote and sell my products? Bells and whistles are nice elements but fundamentally, it is important to focus on the features that will help you close more business by making your WebStore relevant to consumers. If your Online Store is irrelevant, consumers will simply shop elsewhere.

Providing a rich and relevant shopping experience online will enhance consumers’ shopping experience and satisfaction, thus creating a stronger bond with your company and greatly increasing your sales and recurring business. Leading retailers leverage their WebStore to drive online sales and in-store traffic to close more sales. Become a destination site, reach more customers and sell more.

Feature	Description	Benefits
eCatalogue	Showcase your complete product offering: If it’s not online, consumers think you don’t have it and they’ll just go elsewhere.	Better showcase and promote the products you sell
Detailed product spec sheet	Detailed and standardised product information.	Make your site pertinent and become the destination site for consumers Facilitate consumers’ purchasing decision process, therefore closing more sales
Product Information Services	Complete, detailed and standardised product information spec sheets to feed your online store.	Save time and money Focus your resources on your core business Offer your customers a better shopping experience and great satisfaction
Smart Cross-selling™	Intelligent system that automatically cross-sells active accessories in your WebStore.	Save time and money Maximize sales and benefits Greater customer satisfaction
Comparison shopping	Side by side product comparison.	Facilitate consumer’s purchasing decision process, therefore closing more sales
Parametric search	Multi-criteria product search to find products based on the features that are important to the shopper.	Facilitate consumer’s purchasing decision process, therefore closing more sales
Merchandising banner	Rotating banner in your WebStore to promote the products you want to highlight. You control the merchandising banner directly from your Online WebStore Manager.	Better promote the products you want to sell Make more money
Reporting tools	Complete statistics and reporting tools to help you better understand how your marketing initiatives and your WebStore performs.	Better analyse your marketing actions Optimize your business to make more sales
Online WebStore Manager	Manage your store anywhere - secured site where you control all aspects of your eCommerce WebStore.	No programming knowledge required Save time by managing your store form one central location Very easy to use

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eCommerce Webstore

-Key features and benefits

-Why traditional eCommerce doesn't work

Websites, hostings and emails

-Pitfalls to avoid

In-Store product information and sales kiosks

Product Information Services

Online photo solution